The Private Members’ Club Giving Non-Owners Access to the World’s Most Exclusive Yachts

A newly launched concept is drawing attention across the superyacht world for its fresh approach. Instead of fractional ownership, syndication, or traditional charter, the London-based Armada Club is positioning itself as the first private members’ club entirely around superyacht access. A simple model in which members gain access to a curated fleet of yachts for private events, dining, and wellness experiences.

Membership, yacht enrollment, and partnership applications are now open. Whether docked in a marina or anchored offshore, the yachts become venues for curated experiences, think: business lunches, corporate meetings, wellness sessions, and private dinners.

Access Over Ownership

The club’s ethos is seemingly straightforward: members pay for access, not the platforms themselves—a clear alternative to the current market structure. Arriving at a time when prospective clients are intrigued by the superyacht lifestyle but perhaps are reluctant to commit to the complexities to begin with.

Instead of acquiring a private yacht or booking a multi-day charter, members can access the yacht for just one exclusive experience, without the traditional barriers to entry.

World Class Dining And Wellness

Central to the club’s appeal is the calibre of the experiences it offers. According to co-founder Claire Hagen, yacht hospitality is one of the industry’s most underappreciated luxuries. Many yachts employ chefs trained in Michelin-starred kitchens, while the dining spaces rival the atmosphere and design of leading five-star establishments on land. Opening up these spaces for dining experiences is expected to be one of the club’s main benefits.

Wellness is set to be equally attractive. Many superyachts now feature facilities better than dedicated health clinics, including cryotherapy chambers, professional-grade workout studios, and hyperbaric oxygen therapy suites. Hagen anticipates the wellness experiences will be as popular as dining, reflecting the high standards onboard.

Photo from Armada Club

Privacy As A Priority

Discretion is a core pillar of the concept, appealing to UHNWIs and family offices concerned about digital surveillance and impersonation. According to the club, recent industry data highlights that 83% of family officers now see deepfakes and identity fraud as major concerns, with incidents rising significantly since 2023.

Jonny Harris, the club’s founding director, notes that the club “makes sense” to the world’s most recognized people, in which privacy is a “real need.” The superyacht environment provides a level of discretion difficult to translate on land, complementing the broader resurgence of private members’ clubs worldwide.

Opportunity For Yacht Owners And Crew

The Armada Club also creates value for owners and their crew. With more than 3,800 yachts over 79’ (24m) currently in the global yacht charter fleet, growing 7.4% year on year according to the club, its goal is to provide a structured avenue for generating revenue through this access without committing to full charter programs.

Armada Club emphasizes that the little touches make a lasting impression and understands that every onboard experience has been carefully curated and that every need has been anticipated.

A Club To Watch

By focusing on experiences rather than ownership or long charters, the club is tapping into a growing appetite for flexible, high-end access to luxury environments and, if successful, could open the door to a broader audience while also giving yacht owners a new way to use their yachts.

Now welcoming applications from prospective members, yacht owners, and potential partners, the Armada Club is one to watch as a new category for the superyacht industry.