Four Seasons’ First Yacht Signals a New Era of Ultra-Luxury Travel

The Four Seasons Hotels and Resorts luxury brand has made its anticipated debut into hybrid yacht cruising. The recent launch of Four Seasons’ first yacht, the Four Seasons I, is kicking off with its first foray into yachting, beginning with Mediterranean cruising.

The 679’ (207m) vessel highlights a broader shift in the market, one where established luxury hotel names are carving out this new space, bridging the gap between traditional cruise ships and private superyachts (typically intended for up to 12 guests).

Photo from Four Seasons Yachts

Design-Led Collaboration

Positioned as a hybrid concept, Four Seasons I yacht offers a curated, “residential-style” experience that mirrors the brand’s reputation on land while providing access to multiple locations. Delivered by Italian shipbuilder Fincantieri, the yacht was the result of a project by leading names in design, including Tillberg Design of Sweden, and social spaces by Martin Brudnizki Design Studio, overseen by Prosper Assouline.

The aesthetic draws on the golden age of yachting through a contemporary, light-filled ambience with floor-to-ceiling windows, expansive terraces, and a blur between indoor and outdoor living.

Residential Living On The Water

Accommodation is limited to 95 suites, each designed to feel like a private residence. Generous proportions, connections to inside and out, and additional luxurious features like private plunge pools. 

At the very top end, the four-storey Funnel Suite spans over 10,000 square feet with panoramic views, while the Loft Suite (8,000 square feet) has an aft-facing terrace. A near one-to-one guest-to-staff ratio ensures the Four Seasons personalized service and atmosphere remains.

Photo from Four Seasons Yachts

Activities Onboard

Wellness is another highlight. The L’Oceana Spa combines traditional and advanced therapies, from hammam to cryotherapy and recovery treatments. For those wanting to maintain a regime, fitness, mindfulness, and yoga are available onboard, reflecting a holistic approach.

As part of the on-land offerings, the Four Seasons I will host 11 restaurants and several lounge bars onboard, from a luxurious Mediterranean experience to an omakase experience, alongside a rotating chef-in-residence series showcasing talent from Michelin-starred Four Seasons properties.

For watersports, the Transverse Marina offers access to the sea and watersports. Meanwhile, for those wanting to cool down but out of the saltwater, there is the 66’ freshwater swimming pool on deck five.

Importantly, the onboard activity programming avoids the scale-driven excursions of typical large cruise ships and favors smaller, tailored experiences designed around guest preferences.

Mediterranean Debut, Global Ambitions

The debut also coincides with the brand’s 65th anniversary of its first land-based property in Toronto. The Four Seasons I yacht, which began its maiden voyage on 20 March, will combine itineraries across the region, from well-known hotspots like St Tropez to lesser-visited ports like Montenegro.

Pricing reflects the luxury positioning, with weekly rates ranging from approximately $35,000 to $60,000 for entry-level suites, rising to around $300,000 for the exclusive options.

Across its first year, the yacht will complete 32 journeys, calling at more than 130 destinations, before crossing to the Caribbean and Bahamas for the winter season. Additional vessels and itineraries from the Four Seasons are already in motion.

A Growing Hotel On The Water Landscape

Four Seasons is not alone in this space; the Ritz has already established a yachting presence, and the Orient Express will launch its yacht in May, as well as Aman presenting plans to join the large-yacht market with Amangati in 2027. 

Four Seasons I blurs the line between hotel and yacht, offering an exciting alternative for those seeking the privacy and service of a superyacht within the ethos of existing luxury brands.