From Runway To Dock: Inside The New Wheels Up-Fraser Yachts Partnership

Wheels Up and Fraser Yachts have announced a new partnership designed to make the leap from private jet to superyacht as seamless as stepping from one to the next. The tie-up combines private aviation with luxury yacht charter into a single, coordinated experience. 

Under the agreement, Wheels Up members gain access to preferred yacht charter rates, and Fraser’s global network of specialists and Fraser clients unlock exclusive perks across Wheels Up’s private aviation services. 

Photo from Wheels Up

From Sky To Sea 

The partnership is aimed at those looking to simplify the logistics of a luxury getaway. The two companies are working together to coordinate flights, yacht charters, and onward transfers as part of a single itinerary — rather than a string of separate bookings. 

Options can include combining commercial travel in Delta One with a private Wheels Up flight, arranging helicopter transfers or creating an entirely private journey. In selected destinations, Wheels Up’s seaplane capabilities through Tropic Ocean Airways will also allow guests to transfer directly from aircraft to yacht.

The aim is to close the usual gaps between each leg of a trip so that guests can move from runway to yacht with as few moving parts as possible. 

A Bigger Playground 

Wheels Up members will have access to Fraser’s yacht charter fleet of more than 2,300 yachts, covering destinations around the world. Bookings and advice will still run through Fraser’s charter brokers, who guide clients on yacht selection, destinations and itinerary design. 

For Fraser clients, the partnership adds private aviation to the company’s existing portfolio of yacht sales, charter, management, and new-build services. Both companies point to the same shift driving the move: luxury travelers increasingly want journeys designed as a single, personalized experience rather than flights, transfers and charters booked as disconnected parts of a vacation. 

Photo from Fraser Yachts

Events, Access And Lifestyle

The collaboration doesn’t stop at logistics. Fraser regularly hosts clients at major yachting events, including the Monaco Yacht Show and the Palm Beach International Boat Show, while Wheels Up’s broader lifestyle platform, Wheels Down, offers access to events and experiences beyond private aviation.

Together, the two brands intend to use these platforms to create additional opportunities for clients to access exclusive events and experiences worldwide. “We believe premium travel should be defined by ease, flexibility and personalization,” said George Mattson, CEO of Wheels Up. “By combining Fraser Yachts’ world-class superyacht collection with Wheels Up’s global network of aircraft, we are creating a new way for discerning travelers to experience travel across the destinations and trip styles that matter most to them.”

Fraser CEO Anders Kurtén added that clients increasingly think in terms of complete experiences rather than individual components such as flights or yachts.

A More Connected Experience

For yacht charter clients, the partnership could make the journey to and from a charter destination as considered as the time spent onboard. With Fraser’s yacht expertise and Wheels Up’s private aviation network brought together, the companies are positioning the collaboration to streamline complex international itineraries while maintaining a high level of personalized service.

The partnership is the latest expansion of both companies’ luxury travel worlds, bringing together two traditionally separate parts of the high-end holiday experience: getting to the yacht and life once you’re on it.