The story was begun like this: a wooden craft with 3 friends with a fanatical love for the sea. After the first laminate boats, production shift to motor yachts. Pershing was created from Cantieri Navali dell’Adriatico. The first motorboat is based on completely new idea of crossing a speedboat with a motor yacht, not only in terms of performance but also of design, comfort and class. The Pershing 45’is a totally unprecedented combination of speed, elegance and comfort, and the company’s first international success. This innovative project is done by yacht designer Fulvio De Simoni. The first Pershing 70’, which quickly established in the market, was the first boat to come out from the shipyard with the turbine. The company begins to look beyond European markets to new worldwide markets. The dealer network now extends from the Mediterranean to the USA and far east. Pershing is joined by Ferretti group, a leader in the luxury yacht sector. The company in 2001 celebrated the 20 years of growth and production continuously increased. Pershing had won applaud all over the world. Then came the Pershing 115’. The company had made its headquarters in Mondolfo over 56.000 sq. ft area. Pershing achievement culminated with the takeover from Ferretti group of Itama in 2004. Pershing guided Itama’s launch. The Pershing vision had no barriers and it have expansion in the Southeast Asian markets.