We spent the 1970s perfecting our nontraditional designs, further solidifying Baja's styling and position as an innovator. That’s when Baja took the lead in exclusively pursuing the sport boat market. It was a move that paid off when our first big high-performance boat, the Carrera 240, was introduced in 1978. And the 1979 Carrera SS Bowrider earned a Powerboat Magazine "Boat of the Year" award its first year out! In the 1980s, we successfully expanded the Baja line to include distinctively styled, world-class offshore boats like the 240 Sport and the 420. Our interest and attention slowly shifted towards creating bigger, better offshore products with improved design and structural integrity. Progressive product development has always been the core of the Baja philosophy.